About Me
Before you ask, Secret is my real name…
Yes, Secret is my real name.
Growing up with it taught me early that names carry meaning, curiosity, and expectation. People lean in when they hear it. They ask questions and want context.
In my career, and it turns out, providing that context is a strength.
In Marketing, Communications, and Project Management, asking the right questions is how clarity is built, stories are shaped, and outcomes actually land.
I don’t shy away from standing out. I make it make sense.
In my work, “Secret” is about translation and clarity.
I translate ideas into plans, vision into timelines and human experiences into campaigns, content, and execution that people actually connect with. No “Secrets”.
As a PMP-certified leader with a background in Media, Campaign Development, and Communications, I bring structure without stripping the soul out of the work.
Strategy, is important but always when grounded in people.
Below are selected projects where strategy, execution, and people intersected:
:
Project 16 | Local Love Awards
Social Media + Communications Lead | Event Marketing + Production Support
- Led social strategy and content production, including nominee graphics and live event coverage to build community and drive attendance.
- Developed communications strategy across email, local business signage, and on-the-ground promo to support voting and ticket sales.
- Supported end-to-end event logistics including vendor coordination (talent, catering, venue), run-of-show/program order, budgeting, and sponsor support.
- Impact: Raised $10K+ for foster youth support, sold out 425 tickets, and helped secure 15 sponsors.
- View Strategic Communications Plan Here
Soul 2 Soul Charity
Communications Project Manager | Nonprofit Events + Community Outreach
- Led communications and social media strategy, including promotional videos, event graphics, and real-time coverage to drive awareness and engagement.
- Coordinated earned media placements and community visibility, securing coverage on K104 and CBS 11 to support outreach and donation efforts.
- Supported event operations through volunteer coordination, transportation logistics, donation management, and on-site execution for annual Christmas Eve community events.
- Watch Promo Video Here
- Watch CBS 11 Media Coverage Here
Impact:
Served 2,000+ meals, secured more than $30,000+ in in-kind and monetary donations, and supported large-scale community events providing food, clothing, and connection for unhoused neighbors.
Rose Neal Collective
Marketing & PR Specialist | Field Team Management | Brand Activation
- Managed field representative workflows and cross-team coordination to support national retail and in-store activation efforts.
- Brands represented: Bevel, Isima, The Maker, Pattern, Fashion Fair
- Increased sales by and improved operational workflows through tighter communication systems and execution alignment.
- Social media support, and branded in-store events.
- Supported end-to-end brand activations from logistics to team coordination, post-event evaluation, and optimization.
- Watch Social Media Content Here
Impact:
Hosted 20+ in-store experiential marketing events over 6 years reaching 500+ customers and beauty advisors across brands.
Created social content generating 10K+ views across platforms, educating consumers and driving product awareness
Increased sales by 29% for my stores
Lone Star Yamaha
Marketing Manager
- Led marketing strategy and community building for a regional powersports dealership, turning a transactional customer base into an engaged local rider community.
- Designed and launched a branded gift card program from concept through in-store implementation and operational workflow
- Social media support, graphic design, overall marketing strategy and successful email marketing campaigns
Impact:
Grew social media following to 100K and increased engagement 37%
Drove 29% increase in service department foot traffic through targeted campaigns and in-store experiences
