What I’ve Done

Crevay

Community & Marketing Project Manager

Member Community + Digital Engagement

Radical Projects Collective runs a member community for project management professionals. When I came in, the community had 13 members, no repeatable way to bring new ones in, and a virtual event program that was being reinvented every time it ran. Growth was possible but nothing was built to hold it. My job was to build the machinery underneath the community so it could scale without depending on anyone’s memory.

• Built the onboarding process new members move through, then documented it so it runs the same way whether or not I am the one running it. The community went from 13 members to more than 100, and I personally onboarded 39 of them
• Own the virtual event program end to end: 24 events, 19 outside presenters, and everything between the invitation and the recap. Zoom logistics, registration, host prep, run of show, live execution, and post-event reporting
• Turned event promotion into a repeatable cycle rather than a scramble, using targeted outreach and consistent member touchpoints to lift attendance
• Run the newsletter and the LinkedIn presence as one visibility engine, 1,000 subscribers plus the business page, with an editorial calendar and publishing cadence that keeps the community in front of members between events
• Write Member Spotlight features, human interest profiles that give members visibility inside the portal and give the community something to discuss within the member’s portal
• Helped structure Pathfinder’s Lab, a program supporting PM professionals through career transitions, and guide members through it
• Serve as the single point of coordination between client leadership, presenters, and members, which means one person holds the timeline and nothing lands on the client’s desk half-finished

Impact:
13 members to 100+. 24 events, 19 presenters. Built to run without me.

Social Media & Communications Lead

Event Marketing + Production Support

The Local Love Awards is a Dallas awards show honoring local business owners, talent, and community members making an impact, with proceeds going to Project 16, a nonprofit supporting foster youth through mentorship, job placement, and career coaching. It was built by people who knew the community deeply and had never produced an awards show. There was no playbook, no booked talent, no promotion reaching the business owners the night was meant to honor, and no one owning the production. I took that side of it, which meant booking presenters and building the run of show, and running the campaign that filled the room. It sold out.

• Secured local talent and coordinated presenters, building the run of show and program order that kept a live awards show on schedule
• Led social strategy and content production, from nominee graphics through live event coverage, to build community and drive attendance
• Developed comprehensive communications strategy, including email, local business signage, and on-the-ground promotion supporting both voting and ticket sales
• Supported end-to-end event logistics including vendor coordination across talent, catering, and venue, plus budgeting and sponsor support
• Ran guest registration on event day and conducted red carpet interviews, handling the on-camera hosting alongside the operations
• View Strategic Communications Plan Here

Impact:
Sold out at 425 tickets. $10K+ raised for Project 16. 15 sponsors secured, for a show that ran on schedule from red carpet to final award.

Volunteer Program Manager

Nonprofit Events + Community Outreach

Soul 2 Soul Charity serves unhoused neighbors across DFW, with an annual Christmas Eve event providing food, clothing, and connection. The event runs on a nonprofit budget with an all-volunteer workforce, which means nothing can be bought that hasn’t been planned and no one on site can be told what to do, only organized well enough to stay. It also had a visibility problem: an event this size only works if donors and attendees hear about it in time, and a small organization has no reach of its own. I took the coordination load and the communications, building the volunteer and vendor operation on one side and the media push that filled the room on the other.

• Coordinate 23 vendors and 117 volunteers for an annual Christmas Eve event serving 300+ attendees, owning transportation logistics, donation management, and on-site execution
• Lead communications and social media strategy including promotional video, event graphics, and real-time coverage on the day
• Secure earned media placements on K104 and CBS 11, extending reach far past what the organization could reach on its own, directly supporting outreach and donation goals
• Communications Strategy
• Press Release

Impact:
$30,000+ raised in monetary donations. 117 volunteers and 23 vendors coordinated for an event serving 300+ attendees, with earned coverage on K104 and CBS 11 driving turnout and giving.

Brand and Experiential Marketing Strategist

Field Team Management

Rose Neal Collective represents beauty brands inside national retailers including Bevel, Isima, The Maker, Pattern, and Fashion Fair. The DFW market was underperforming and the field reps working it had no one coordinating them locally. A brand only exists for a Sephora or Ulta customer during the few hours an activation is live, so execution is everything and there is no second take. I owned this market: the field team, the retailer relationships, and the activations themselves.

• Directed 20+ in-store brand activations inside Ulta and Sephora over six years, managing budgets of $5,000 to $10,000 and field teams of 5 to 10 per event
• Managed field representative workflows and built the communication systems that kept a distributed team executing to the same standard
• Owned logistics, vendor relationships, team scheduling, and retailer coordination from planning through teardown
• Ran post-activation evaluation and fed it into the next event, so each one started from what the last one proved
• Produced social content and branded in-store experiences supporting product awareness and consumer education
• Watch Social Media Content Here

Impact:
20+ activations delivered across six years for Bevel, Isima, The Maker, Pattern, and Fashion Fair, reaching 500+ customers and beauty advisors, with a field team and communication system that made execution repeatable across the DFW market. Increased sales by 14% year over year.